It seemed especially cruel that such a sharp blow to the morale of the European Tour was delivered in Dubai. It was at this venue two years ago that Keith Pelley launched the Rolex Series, a set of lucrative events heralded as “one of the most significant advancements in the tour’s 44 years”.
The chief executive’s underlying concept was simple: to keep Europe’s best players in Europe, thereby away from the bright lights of the PGA Tour. That Pelley’s pipe dream was illustrated at the Ryder Cup, as a European team united by PGA Tour membership trounced the Americans.
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