Dating: how much would you spend in a search for love?

From pricey cocktail bars to online dating, finding a partner can cost thousands

For some it happens at school, for others it’s after spending several years swiping on Tinder. Finding love in this increasingly digital age has its highs and lows, but how much is it impacting our finances?

At the beginning of 2018, Sarah Johnson* was on a “dating mission”. Single for four years, the analyst threw herself into online dating with the same level of gusto that someone might train for a marathon.