Almost one in four food products launched in UK in 2019 labelled vegan

In past two years, proportion of Britons who have eaten meat substitutes has risen to 65%

Almost a quarter of all new UK food products launched last year were labelled vegan, while nearly two-thirds of Britons chose to eat meat substitutes, figures show.

Over the past two years, the proportion of Britons who have eaten food containing meat substitutes has risen from 50% in 2017 to 65%, the analysts Mintel said.